ZIP Code 72396 has segments in 3 Counties (Cross, Saint Francis, Woodruff).
The ZIP Code maps and database are updated 4 times per year.
Database updated: October 1, 2025, Maps updated: May 1, 2024.
POPULATION | |
|---|---|
| Total Population | 12,694 (100%) |
| Population in Households | 12,557 (98.9%) |
| Population in Families | 10,350 (81.5%) |
| Population in Group Quarters1 | 137 ( 1.1%) |
| Population Density | 46 |
| Diversity Index2 | 47 |
INCOME | |
| Median Household Income | $54,394 |
| Average Household Income | $72,056 |
| % of Income for Mortgage4 | 18% |
| Per Capita Income | $28,565 |
| Wealth Index5 | 51 |
| Socioeconomic Status Index6 | Low (41.8) |
HOUSING | |
|---|---|
| Total HU (Housing Units) | 5,649 (100%) |
| Owner Occupied HU | 3,256 (57.6%) |
| Renter Occupied HU | 1,772 (31.4%) |
| Vacant Housing Units | 621 (11.0%) |
| Median Home Value | $158,555 |
| Average Home Value | $189,370 |
| Housing Affordability Index3 | 125 |
HOUSEHOLDS | |
| Total Households | 5,028 |
| Average Household Size | 2.50 |
| Family Households | 3,352 |
| Average Family Size | 3.00 |
GROWTH RATE / YEAR |
2020-2025 | 2025-2030 |
|---|---|---|
| Population | -0.42% | -0.50% |
| Households | -0.47% | -0.53% |
| Families | -0.82% | |
| Median Household Income | 2.22% | |
| Per Capita Income | 1.14% | |
| Owner Occupied HU | -0.49% |
The table below compares 72396 to the other 584 ZIP Codes in Arkansas by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.
| Variable Description | Rank | Percentile |
|---|---|---|
| Total Population | # 76 | 87th |
| Population Density | # 183 | 69th |
| Median Household Income | # 267 | 54th |
| Housing Affordability Index | # 362 | 62nd |
| Per Capita Income | # 303 | 48th |
| Diversity Index | # 198 | 66th |
Additional comparisons and rankings can be made with a VERY EASY TO USE Arkansas Census Data Comparison Tool.